Promoting inclusive vegan events across the South West
Vegan Fairs bring the energy of big festivals to the local level across the South-West and beyond.
They showcase plant-based foods, ethical clothing, and eco-friendly products by partnering with independent businesses that are vegan-friendly. I've been working with the brand since 2022 to establish and grow their online presence.
Key results last year:
Web website traffic increased by +44%
Impressions increased by +148%
Keyword clicks increased by +248%
How did we do it?
I work closely with Daisy, the founder of Vegan Fairs, to focus on adding value for existing and potential customers - both B2B and B2C.
So far this has included:
Redrafting web pages (in process) so that readers can understand Vegan Fairs better as a brand – and feel part of a community.
Creating new pages where relevant. I wrote and set up a collection of new pages (like this) that allow visitors to find events by region, rather than browsing the entire 'upcoming events' section.
Writing guides that are informative and will also drive more traffic to the website.
Here are a few examples:
https://www.veganfairs.co.uk/news/best-vegan-restaurants-in-the-south-west-england
https://www.veganfairs.co.uk/news/things-do-do-in-frome
https://www.veganfairs.co.uk/news/best-vegan-events-in-the-uk
https://www.veganfairs.co.uk/news/chepstow-things-to-see-and-do
https://www.veganfairs.co.uk/news/things-do-do-in-stroud
https://www.veganfairs.co.uk/news/swindon-things-to-do-guide
https://www.veganfairs.co.uk/news/best-things-to-do-in-salisbury