Driving growth through email campaigns and content
Loop is an award-winning earplug tech company based in Belgium, helping people around the world sleep better, focus more, enjoy live music safely and manage noise sensitivity.
I worked with Loop to write and refine creative across their email newsletters and automated campaigns, including key moments like Black Friday and Holiday Gifting.
Alongside the wider team, I collaborated closely with designers, developers and the email team to make sure messaging stayed consistent across every touchpoint.
During this time, the business scaled from €42m to €126.5m in annual revenue.
Here’s a snapshot of some of my favourite emails:
